Top New Bookmakers Nov 2026
If bettors aren’t consistently getting good value from a bookmaker, they won’t be recommended. Cash out allows bettors to settle a bet before an event ends. ✓ Regular free bet builder promotions each week
Create an account
We check the competitiveness of odds across the top sports and major events in the UK and abroad. We look at the performance of each online bookmaker for a range of factors, including ease of navigation, loading times, user-friendly design, responsiveness, page load speed, app usability and more. The UKGC maintains high standards of fairness and accountability, ensuring bookies meet legal requirements for fair play, data security, customer protection, and responsible gambling protocols. All our recommended online bookmakers are licensed and regulated by the UK Gambling Commission. Football is the most bet-on sport in the UK and it is where the ranked bookmakers compete the most.
Payment and Banking Guides
Cashed out bets won’t apply. The refund is usually paid as a free bet up to a set amount, and offers normally require a minimum number of selections and minimum odds on each one. Enhanced odds offers usually have a maximum stake, so check the terms before you bet. Often, enhanced odds offers are available in the build-up to or just before kick-off for bettors to quickly grab last-minute deals. Unlike most free bet offers, deposit bonuses usually come with wagering requirements, so check how many times you need to bet the bonus before you can withdraw. The Bet Builder covers seven sports, including football, and you can cash out bets before the final whistle.
FanTeam is Europe’s leading daily fantasy sports operator with a built-in sportsbook. Its strongest feature is spanning 37 sports, including beach volleyball. PlayZee Sports is a UK bookmaker covering major and niche sports. Covers 43 sports, including niche picks like biathlon and lacrosse. Its strength is esports and niche sports like futsal, ski-jumping and squash. Withdrawals take as little as 3 days via Visa, Mastercard or Maestro.
- First deposit only.
- Kwiff is a particularly strong choice for those who like to bet via a mobile device as its Android and iOS apps are both outstanding.
- Offer is 100% bonus match up to £50 on your first deposit.
- 18+ New UK + ROI customers only.
Betway are the youngest of our top five list and have quickly built a reputation for good service and some very attractive offers. Up to five times the odds if your combination bet has just one winner It also offered attractions such as free raceday tickets, best odds guaranteed, as well as a wealth of information and tips for those who might either want uk bookmakers not on gamstop a nudge in the right direction.
The platform’s smart design features, general smoothness, easy accessibility of all football fixtures, and simplicity make it usable. LiveScore Bet’s dark colour schemes juxtapose the vibrance of Paddy Power and Sky Bet’s apps. The Bet Boost section–sitting temptingly in the centre of the screen–is strong; boosted odds are updated by the minute in responsiveness to on-field occurrences. The match centre–arguably less visually striking than LiveScore BET and bet365–consists of all the necessary information for punters to gain a quick overview of a match and its momentum. But our test uncovered three bookmakers that exceeded our expectations in this area.